MBA programme on Conventions and Trade Fair Management
In the frame of this project, three institutions of higher
education in Germany, China and Belgium develop and test jointly a new
curriculum in the field of conventions and trade fair management for current
and future practitioners. It is expected that the developed curriculum
will cater for the market needs of high-quality management talents in
the field of trade fair.
A new standard work on Trade Show Management
In many countries around the globe, trade
shows and exhibitions are among the most important sales and communication
The recently published book “Trade Show Management” provides
an in-depth overview on all aspects of this fascinating topic, seen from
the angle of researchers, trade show organizers, exhibitors, associations
and trade show service providers. The articles in this book focus
on the challenging strategic and operational decisions required by trade
Questions relating to the planning, realization and monitoring of trade
shows are discussed by expert contributors from a variety of countries,
exploring the perspectives of both organizers and exhibitors.
New angles, innovative solutions and recommended courses of action are
provided for every key link in the trade show management decision process.
How trade show strategies can be implemented successfully is illustrated
by numerous real-world examples.
Trade Show Management is an outstanding and singularly practical
reference work for all managers in the trade show industry and
in related service segments. It also provides a solid foundation for all
exhibitors and visitors concerned with trade show participation, as well
as for politicians, public officials and associations dealing with the
trade show industry. Scientists and students alike will find this a very
well researched and highly practical aid.
Kick off Meeting in Shanghai in October 2005
"Trade Show Management offers a comprehensive
but, at the same time, detailed insight into the nature of trade show
It is an eminently readable book, a rich source of information and hands-on
knowledge that is suitable for experts and 'outsiders' alike"
Prof. Dr. h. c. Roland Berger, Chairman, Roland Berger Strategy Consultants