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Wiesbaden: Gabler, 2005
Order your copy now

The editors:
Manfred Kirchgeorg
Werner M. Dornscheidt
Wilhelm Giese
Norbert Stoeck


Find related events below:

October 3rd 2005:
Market Introduction of the Handbook Trade Show Management (Germany)

October 18th-20th 2005:
Presentation of the Handbook at the 72nd UFI Congress in Moscow (Russia)

October 21st 2005:
Presentation of the Handbook in Shanghai at Tongji University (China)

“Despite the emergence
of high-speed, electronic communication methods during the 20th century, trade shows today
continue to rank as one
of the most dynamic and effective sales and marketing tools. Trade shows are a powerful
tool of live communication. This publication provides trade show managers
with many examples of how to improve the success of trade shows, exhibitions and events.”

Urs A. Ingold, President Germany/Switzerland, Reed Exhibitions Holdings GmbH


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