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Wiesbaden: Gabler, 2005
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The editors:
Manfred Kirchgeorg
Werner M. Dornscheidt
Wilhelm Giese
Norbert Stoeck

About this site

The internet portal “” will be completed with additional content in the next months. Trade-Show-Management is directed to:

  • Managers of the trade show industry
  • Marketing managers of exhibitors
  • Scientists
  • Students

The academic Department of Marketing Management at HHL – Leipzig Graduate School of Management chaired by Prof. Dr. Manfred Kirchgeorg, has established a research competence center for trade show management. National as well as international results of research and teaching projects will be presented on this internet portal in the future.

Considering the rising complexity of trade show management in a global world and professional trade show attendance, new results in the field of

  • Research (research studies, scenario analysis, articles etc.)
  • Teaching (teaching material, international case studies of trade show management etc.)
  • Practice (benchmarking analysis, top-management statements, articles etc.)

will be provided on the internet portal.

Interested parties can regularly receive information about the development of our internet portal by requesting the newsletter.


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