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Wiesbaden: Gabler, 2005
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The editors:
Manfred Kirchgeorg
Werner M. Dornscheidt
Wilhelm Giese
Norbert Stoeck

Contact information

Department Marketing Management
Prof. Dr. Manfred Kirchgeorg

HHL – Leipzig Graduate School of Management
Competence Center Media Management
Jahnallee 59
04109 Leipzig

General inquiries:

Asia-Link project:

For further information about the Research Competence Centers at the Department of Marketing Management:

Tel.: +49 341 9851 680
Fax: +49 341 9851 684


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