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TRADE SHOW MANAGEMENT
Wiesbaden: Gabler, 2005

The editors:
Manfred Kirchgeorg
Werner M. Dornscheidt
Wilhelm Giese
Norbert Stoeck

In a total of 79 articles, respected authors address all the key issues important for trade show, convention and event management, including:

  • The historic development of trade shows
  • Requirements in terms of infrastructure and location
  • Country-specific peculiarities of trade show management
  • Trade show market research
  • Product development strategies
  • Strategic alliances, collaborative ventures and networks
  • Project management
  • Trade show controlling
  • Event, congress and service management by trade show companies
  • Managing exhibitors and visitors

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“With contributions from
a number of the
exhibition industry icons who have built the modern German trade show industry, it is fitting that this ‘Trade Show Manual’ should hold a prominent position among exhibition professionals around the world.
UFI, the Global Association of the Exhibition Industry, encourages all trade
show professionals to actively work to improve the quality standards of our industry.”


Jochen Witt,
UFI Executive Vice President (Incoming President)

 


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