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Wiesbaden: Gabler, 2005
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The editors:
Manfred Kirchgeorg
Werner M. Dornscheidt
Wilhelm Giese
Norbert Stoeck



Prof. Dr. Manfred Kirchgeorg
is Head of the Department of Marketing Management at the HHL-Leipzig Graduate School of Management. His research focuses on holistic brand management, media and trade show management, and sustainability marketing.
Werner M. Dornscheidt
is CEO & President of Messe Düsseldorf Group.
Wilhelm Giese
is former CEO & President of Messe Düsseldorf Group.
Dr. Norbert Stoeck
is Practice Group Manager at Roland Berger Strategy Consultants.



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