Prof. Dr. Manfred
is Head of the Department of Marketing Management at the HHL-Leipzig
Graduate School of Management. His research focuses on holistic brand
management, media and trade show management, and sustainability marketing.
Werner M. Dornscheidt
is CEO & President of Messe Düsseldorf Group.
is former CEO & President of Messe Düsseldorf Group.
Dr. Norbert Stoeck
is Practice Group Manager at Roland Berger Strategy Consultants.